Velasca and Pininfarina once again together to create a new combination of elegance and Italian lifestyle.
The collaboration between Velasca and Pininfarina aims to pay homage to the beauty of Made in Italy, creating a perfect balance between timeless elegance and sophisticated innovation that characterize the Italian heritage. Passion, craftmanship, and a love for authentic beauty have always guided these two entities. The new products perfectly reflect this fusion of style, combining fluid and minimal forms with the sporty and tailoring essence of the selected materials.
Even names of the new creations draw inspiration from the two brand’s souls: Piemonte, the birthplace of Pininfarina, and Lombardia, where Velasca has rooted itself for over a decade.
Lausetto and Po
The unveiling of this new project is a further step in celebrating partnership that goes beyond the mere creation of products, embracing the sharing of values and a common love for excellence.
Lausetto – the peak of the Alps nearby Cuneo – is the new footwear designed by Pininfarina: a tribute to comfort and elegance, designed to accompany the contemporary man in every step. It is a shoe that blends the world of the mountains with that of sailing tradition. It evokes an off-road spirit without forgetting comfort, thanks to the ergonomic insole, and the quality of materials.
Po – is the new outwear piece born from the meeting of sartorial elegance of virgin wool and the practicality of technical fabric, offering a refined and contemporary silhouette that adds a unique touch of style.