Pura, Luce e Acqua
The Project
Pininfarina and Sahrai together to explore new frontiers in the sectors of high-end carpets.
The collaboration with Sahrai Milano, leader in innovation and in the exploration of new frontiers in the sectors of high-end carpets, marks the debut for Pininfarina in the design of this product category.
The Idea
Discovering New Scenarios
The Materia Collection was conceived with the aim of discovering new scenarios through the integration of materials never used in this sector, such as wood and bright inserts on carpets. The rugs: Pura, Luce e Acqua arehand-tufted in bamboo silk, wool, and bamboo silk in relief.