A synergy that honours the Made in Italy
With 3600 machines distributed across the entire Italian territory and over 10 million passport photos printed each year, the Dedem Spa Group – which installed the first Italian passport photo booth back in 1962 – has chosen Pininfarina to shape the new booth. The “magic” box, which – a s a predecessor of the selfie – has been capturing the faces of all Italians, tells the evolution of customs and society and is an integral part of our urban geography. It is changing its shapes and entrusting its design to Pininfarina, celebrating synergy that honours the Made in Italy.
Tradition and future
Dedem and Pininfarina present Icona, celebrating a synergy that honours the Made in Italy. The new photo booth is characterized by contemporary and timeless lines that retain the tradition of an already iconic object and bring it into the future, always in balance between tradition and progress. With Icona, Pininfarina worked on the stylistic redefinition of a symbolic object such as the passport photo booth, as well as its functionality and use experience.