Design Process

Pininfarina’s style has always been a byword for beauty, elegance and functionality. The aesthetic research carried out by our designers is steered constantly towards achieving pure, uncluttered shapes, to perpetuate their beauty. The activities of our Style Center and some of the most recent projects are described below.

CREATIVE RESEARCH 

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  • Technical briefing and product briefing
  • Hand and digital sketching
  • Renderings

3D VIRTUAL MODELLING 

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  • Virtual Modelling
  • Virtual reality visualization
  • Preliminary feasibility studies
  • Virtual Aerodynamics studies

3D PHYSICAL MODELLING 

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  • Reduced size and 1:1 scale mock-ups
  • Milling
  • Manual modelling

REFINEMENT 

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  • Optical scanning 
  • Reverse engineering
  • Wind Tunnel tests
  • Styling Feasibility

MODEL CREATION 

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  • Realization of B class surfacing
  • Master model
  • Product feasibility 

Some examples of Design activities

Ferrari California
 
Sintesi
 
Maserati GranTurismo
 
Maserati Quattroporte - Ferrari 599 GTB Fiorano
 
Ferrari Superamerica - Ferrari F430 Spider
 
Daewoo Nubira - Hyundai Matrix - Peugeot 1007
 
Maserati Birdcage 75th - Pininfarina Nido
 
Chery M14 - Chevrolet Nomad
 
Saturn Curve - Ferrari Rossa - Pininfarina Metrocubo
 

Other Transportation Means

Aeronautical
 
Nautical
 
Heavy-truck, bus, railways
 

Pininfarina Extra

Sport equipment
 
Technological products
 
 
Interior design & Architecture
 
Consumer products
 
Industrial and Instrumental Products