Born in
After graduating in Mechanical Engineering at Turin Polytechnic he began his career in Pininfarina in 1982 and in 1983 gained experience working at Cadillac in Detroit, USA, and then in Japan with Honda.
From 1984 to 1986 he was Quality and Reliability Manager for Cadillac's Allanté project.
From 1987 to 1989 he was Program Manager at General Motors for the Engineering GM 200 project.
In 1987 he was appointed Chairman and CEO of Pininfarina Extra S.r.l., a Pininfarina Group company operating in the industrial, furnishing, architectural and nautical design sectors.
On May 12, 2006 he was appointed Deputy Chairman of Pininfarina S.p.A.
On August 12, 2008 he was appointed Chairman of Pininfarina S.p.A.
At the Pininfarina S.p.A. parent company he became a board member in 1988, from 2002 he has been a member of the Steering Committee and, again starting
From 1999 to 2004 he has been a member of the Scientific Committee of Turin's European Institute of Design.
In 2001 he became "Emeritus Participating Founder" of the ADI Foundation for Italian Design.
Under his management, in a twenty-year period Pininfarina Extra has developed over 300 projects and has consolidated relationships with prestigious international companies like Alenia Aeronautica, Jacuzzi, Lange, Lavazza, Gancia, Motorola, Primatist, Snaidero and 3M.




