Innovation striving for essentiality

 

This stand was designed, planned and developed for its important Russian client CHTPZ, a leading company in the metallurgical sector. It was devised as a sober solid, versatile and practical space that conveys a sense of efficiency and stability.

Photogallery

Modern technologies, dynamic space

 

A structure that looks beyond the crisis and is projected into the future. CHPTZ's goal was to use the stand as a means of conveying a clear message: in a world that is falling apart we have the means to resist. This generated the idea of a stand which, although with deep "fractures", manages to stay standing thanks to a network of steel piping that holds the various fragments together.

Economic sustainability

 

 

 

 

 

The structure was created for an important event, the Metal Expo in Moscow. CHTPZ wanted the stand to present the company and to communicate both the delicate global financial situation, and the Russian firm's ability to face up to it, offering its customers sound support.

Industrial & professional approach

 

Starting from its own background, the Pininfarina team has adapted and modelled its skills in the design field to an industrial architecture project.

ITALY

 

Pininfarina Extra
Cambiano (Turin)

 

RUSSIA

 

Metal Expo
Bolshaya Maryinskaya ul., 9, bld. 1
Moscow 129085

TIMELINE

Architecture & interiors

  • 2003

    SEDE PININFARINA EXTRA

    When design plays at home: the new Pininfarina Extra headquarters

  • 2003

    SCHREDER FRANCESCA

    An innovative urban lighting device. It is called…

  • 2007

    CEAN

    In the “Insegna” project Pininfarina explores interior architecture

  • 2007

    GICSA - TORRE MEXICO

    Pininfarina enters the residential design field with the Torre México project

  • 2007

    KEATING HOTEL

    With the Keating Hotel, Pininfarina enters the hospitality world

  • 2008

    Design Ability

    Design that is accessible to all is on display at

  • 2008

    CHTPZ STAND

    The mood of architecture applied to interior design. Pininfarina has imagined and developed it for the

  • 2010

    PININFARINA MUSEUM

    Between the past and the future Pininfarina puts itself on display

  • 2011

    JUVENTUS STADIUM

    A venue that describes the future, through a glorious past

  • 2011

    METALCO ANTARES

    We present the Antares, the photovoltaic charging station designed by Pininfarina

  • 2012

    TIFON WATER PLANET

    A service complex of new conception for the boating sector

  • 2012

    1100 MILLECENTO

    Pininfarina signs the first project in Residential Design in USA

  • 2012

    PININFARINA IN LONDON

    An exhibition about Italian design

  • 2012

    THE PRIVATE CHAPEL

    The first religious architecture project

  • 2013

    FERRA

    External architecture and interior for an outstanding real estate project

  • 2013

    BEACHWALK

    The modern design that integrates perfectly into the natural environment

  • 2014

    PROXIMO

    A Class office complex in Warsaw

  • 2014

    CYRELA BY PININFARINA

    The architecture conceived as an artwork

  • 2014

    LAGRANGE12

    A blend of historical architecture and interior design

  • 2014

    PASQUALOTTO

    Luxury residential projects

  • 2014

    CORTILE ITALIA

    The complete expression of Italian design

  • 2014

    SHOP GOBINO

    The chocolate-making skills meets design excellence

AT THE SAME TIME...

  • 2002

    TRAM SIRIO

  • 2003

    3M BRAVO AND ENCORE

    Design and functionality. Performance e look. For the new range of 3M multimedia products

  • 2004

    NIDO

    an innovative concept car to analyse the safety of small cars

  • 2004

    iDEN® MOBILE PHONES

    Elegance and essentiality. Ergonomics and functionality

  • 2005

    VOLVO C70

    A convertible with a unique three-piece retractable hardtop

  • 2005

    BIRDCAGE 75TH

    The Renaissance of car design made in Pininfarina: the Maserati Birdcage 75th

  • 2006

    SNAIDERO VENUS

    A synthesis of innovation, technology, beauty and experimentation in a kitchen

  • 2006

    LANGE FLUID

    The new Lange ski boot that offers the best technological innovation and design features

  • 2006

    OLYMPIC CAULDRON

    As high as a 20 floor building, it generates a 4 meter flame

  • 2006

    OLYMPIC TORCH

    The Torch for the 2006 Turin Olympics and Paralympics was designed, engineered and manufactured by Pininfarina

  • 2007

    CHERY A3

    Two car models for China Signed by Pininfarina the A3 and the A3 sport

  • 2007

    MASERATI GRANTURISMO

    A new masterpiece created by Pininfarina

  • 2007

    GORENJE BLACK COLLECTION

    Designing a new space for the soul: the Pininfarina Gorenje Black Collection

  • 2007

    MENTADENT STYLE TECH

    A metal inner part inserted in a body made of transparent plastic and rubber

  • 2007

    SAMSUNG BLACK SECRET

    A formal and aesthetic sobriety transmitting balance and lightness for the innovative monitor LCD

  • 2007

    JACUZZI MORPHOSIS ΩMEGA

    The innovative steam shower with hydromassage

  • 2007

    UFFIX LUNA

    The ideal collection of office furniture

  • 2008

    SINTESI

    It is time for the Sintesi, the concept car that explores the car of the future.

  • 2008

    HYPERION

    Pininfarina returns to custom-built vehicle for special customers

  • 2008

    ALENIA SUPERJET SSJ-100

    Pininfarina design flies high with the Sukhoi Superjet 100

  • 2008

    Design Ability

    Design that is accessible to all is on display at

  • 2008

    PININFARINA BLUECAR

    It is electric. It does not pollute and it makes no noise. And features the best technological innovations. It is the BLUECAR, conceived and designed by Pininfarina.

  • 2009

    MASERATI GRANCABRIO

    The first Maserati convertible, the four-seater GranCabrio was designed by Pininfarina

  • 2009

    AEROTOYSTORE

    Pininfarina teams up with Aero Toy Store: design takes flight.

  • 2009

    PRINOTH BEAST

    The Beast appears on the snow, the snow groomer designed by Pininfarina

  • 2009

    PACKARD BELL - EASYNOTE TR85

    the notebook designed by Pininfarina

  • 2009

    COCA COLA FREESTYLE

    The designer drinks dispenser: Coca-Cola Freestyle

  • 2009

    PANATTA SPORT PLATINUM GOLD

    The new Cardio-Fitness Line

  • 2009

    RAMAZZOTTI - THE GLOBE PININFARINA

    Pininfarina and Amaro Ramazzotti: design to drink