AUTOMOTIVE DESIGN
BEAUTY, ELEGANCE AND FUNCTIONALITY
The history of the car is reflected in that of its lines, beauty and elegance, in the ability to bring an aesthetic concept to life.
The artist is the stylist whose works are also masterpieces, the expression of a talent in some cases handed down and which contributes to creating an unmistakable dream.
This is the history of Pininfarina design.
From the founder of the company, Pinin, to his son Sergio and, today, with the designers who operate at the Cambiano Design Center, Pininfarina’s distinctive trait, a hallmark of Made in Italy, has wound its way through 80 years of history and emotions, to outline the shape of the future.
AUTOMOTIVE DESIGN
DESIGN PROCESS
Pininfarina’s style has always been a byword for beauty, elegance and functionality.
The aesthetic research carried out by our designers is steered constantly towards achieving pure, uncluttered shapes, to perpetuate their beauty.
The activities of our Centro Stile and some of the most recent projects are described below.