The layout of the exhibition helps the visitor to appreciate the design excellence that has made the Pininfarina name famous all over the world. New iconographic, interactive panels link the various milestones of the past, projecting them into tomorrow, with the perspective spirit typical of an eminently innovative and creative company. A show window allows visitors to admire articles that were developed expressly for the brand’s followers. The new exhibition also highlights the prizes won by the company, the publications that illustrate its history and products, some of the recent objects designed by Pininfarina Extra for its clients, but also exclusive articles that can only be found in the Collection.
Some examples: the Cisitalia 202 Berlinetta of 1947, which marked the international consecration of the founder “Pinin” as a designer, and the first car to become a permanent part of a modern art gallery, the MoMA of New York; the Lancia Florida II of 1957, the founder’s own car; the Alfa Romeo Giulietta Spider of 1954, the car which, more than any other, represents the watershed between the company’s artisan past and its industrial present; the Fiat 124 Sport Spider, immediately one of the most successful cars built by Pininfarina (200,000 units), was exported in large numbers to America; the Maserati Birdcage 75th, a prototype developed jointly with Maserati and Motorola for Pininfarina’s 75th anniversary, which was judged the “Best Concept” by the American magazine Autoweek, and included among the ten “coolest concept cars” of 2005 by Forbes magazine, and winner of the Louis Vuitton Classic Concept Award in 2005. And the Collection also includes many of the latest style models like the Ferrari 458 Italia and Maserati GranCabrio.