Design in the service of functionality

Pininfarina design for the new Mentadent Style Tech toothbrush with multilevel bristles and a metal inner part inserted in a body made of transparent plastic and rubber.


The project takes origin from the idea of using design, seen as part of an engineering process of industrial goods of common use and as maximum expression of functionality and aesthetics, for revolutionizing the concept of an apparently simple object.


Simply better


Aesthetics, ergonomics and functionality come together with an innovative technology which allows an everyday-use object to combine metal and plastic in one producing process at a reasonable cost.

A product for the global market






Mentadent Style Tech was developed by Pininfarina for Unilever and was distributed worldwide.


Industrial design