Design in the service of functionality

Pininfarina design for the new Mentadent Style Tech toothbrush with multilevel bristles and a metal inner part inserted in a body made of transparent plastic and rubber.

 

The project takes origin from the idea of using design, seen as part of an engineering process of industrial goods of common use and as maximum expression of functionality and aesthetics, for revolutionizing the concept of an apparently simple object.

Photogallery

Simply better

 

Aesthetics, ergonomics and functionality come together with an innovative technology which allows an everyday-use object to combine metal and plastic in one producing process at a reasonable cost.

A product for the global market

 

 

 

 

 

Mentadent Style Tech was developed by Pininfarina for Unilever and was distributed worldwide.

TIMELINE

Industrial design

AT THE SAME TIME...

  • 2002

    TRAM SIRIO

  • 2003

    SEDE PININFARINA EXTRA

    When design plays at home: the new Pininfarina Extra headquarters

  • 2003

    SCHREDER FRANCESCA

    An innovative urban lighting device. It is called…

  • 2004

    NIDO

    an innovative concept car to analyse the safety of small cars

  • 2005

    VOLVO C70

    A convertible with a unique three-piece retractable hardtop

  • 2005

    BIRDCAGE 75TH

    The Renaissance of car design made in Pininfarina: the Maserati Birdcage 75th

  • 2007

    CHERY A3

    Two car models for China Signed by Pininfarina the A3 and the A3 sport

  • 2007

    MASERATI GRANTURISMO

    A new masterpiece created by Pininfarina

  • 2007

    CEAN

    In the “Insegna” project Pininfarina explores interior architecture

  • 2007

    GICSA - TORRE MEXICO

    Pininfarina enters the residential design field with the Torre México project

  • 2007

    KEATING HOTEL

    With the Keating Hotel, Pininfarina enters the hospitality world

  • 2008

    SINTESI

    It is time for the Sintesi, the concept car that explores the car of the future.

  • 2008

    HYPERION

    Pininfarina returns to custom-built vehicle for special customers

  • 2008

    ALENIA SUPERJET SSJ-100

    Pininfarina design flies high with the Sukhoi Superjet 100

  • 2008

    Design Ability

    Design that is accessible to all is on display at

  • 2008

    CHTPZ STAND

    The mood of architecture applied to interior design. Pininfarina has imagined and developed it for the

  • 2008

    PININFARINA BLUECAR

    It is electric. It does not pollute and it makes no noise. And features the best technological innovations. It is the BLUECAR, conceived and designed by Pininfarina.

  • 2009

    MASERATI GRANCABRIO

    The first Maserati convertible, the four-seater GranCabrio was designed by Pininfarina

  • 2009

    AEROTOYSTORE

    Pininfarina teams up with Aero Toy Store: design takes flight.

  • 2009

    PRINOTH BEAST

    The Beast appears on the snow, the snow groomer designed by Pininfarina

  • 2009

    RAMAZZOTTI - THE GLOBE PININFARINA

    Pininfarina and Amaro Ramazzotti: design to drink