With K350 Pininfarina, once again, demonstrates its ability not only to design beautiful cars, but to masterly develop the identity and formal language of a brand. The evolution of codes and DNA created by Pininfarina for HK directs the product towards a wider audience, certainly young, towards a 360 ° use of the medium thanks to a design in which refinement and elegance coexist naturally with strength and sturdiness.
Volumes are full, strong, sensual, while surfaces are sophisticated, all contributing to a touch of sportiness in a very simple formal language. The front of K350 represents another interpretation of the typical features of the HK brand, such as the vertical chrome partitions, immersed in an area with a glossy black finish that also integrates the headlights. These are made with three illuminated elements optically connected to the grille and without the use of a lens, so to further emphasize the reading of different layers that make the grille area precious and three-dimensional.
On the side view we recognize the typical momentum of the HK cars, thus introducing more daring volumes, with surfaces that create sophisticated and "liquid" reflexes. The typical chrome treatment that distinguishes the brand, which in this car finds new life serving as a separator between the pearly white body and a shiny black roof, leads the eye to the back area.
The rear is very simple and clear, a clean and tilted volume that helps to direct the attention towards the lights, which are set between the rear window and a passing band that integrates the HK logo. The rear lights appear like a luminous blade that crosses the car, passing over 5 vertical sections of each light.