THE PROJECT

When creativity takes the field

A futuristic, environment-friendly stadium built with cutting-edge technology to offer maximum comfort and security in all areas. The new Juventus stadium was conceived not only as a venue where people will watch football, but also as a meeting and recreation centre, to be enjoyed seven days a week.   In this perspective, Pininfarina Extra’s contribution was fundamental, developing once again an unmistakable style for what is an icon of the city of Turin. 

Photogallery

The Pininfarina Extra team was involved in the innovative project to design the Juventus stadium, studying how to make the most of all the internal areas that are accessible to the public: the Salone d'Onore, the boxes, the terraces, the benches, the locker rooms and the restaurants.

The designers have conceived a solution that links the present and the future, keeping alive the architectural memory of the former stadium, and creating a new symbol of the city, which is accessible to fans, sports lovers and the general public. 

In particular they were in charge of designing the floors, lighting, furnishings, boxes and lounges, as well as the seating areas on the terraces. The public seats were designed as the pixels in an enormous photograph, creating symbolic images of great Juventus players when the stadium is empty. 

A venue. A story. Plenty of emotion.

The new Juventus stadium was inaugurated on September 8, 2011 with a majestic ceremony. It is the first private stadium to be built in Italy, for a team whose fan base is one of the largest in the world.

Because it is a multipurpose structure, with great historical and emotional pregnancy, great care went into the elegance of the interior, which was designed with a distinctive Italian touch.

Pininfarina Extra’s intervention was decisive, and the stadium has a strong stylistic and aesthetic personality, but never loses sight of practicality, comfort or security, which are essential features of any structure that seats 41,000 people. 

Pininfarina Extra worked on this imposing project as part of an international working group, which drew together some of the best professional figures in their field, including two of the most prestigious companies of architects on the market, Shesa and Studio Gau.

ITALY

PININFARINA EXTRA

Cambiano (Turin)

Juventus Stadium

Corso Grande Torino 50, Turin

TIMELINE

Architecture & interiors

  • 2003

    SEDE PININFARINA EXTRA

    When design plays at home: the new Pininfarina Extra headquarters

  • 2003

    SCHREDER FRANCESCA

    An innovative urban lighting device. It is called…

  • 2007

    CEAN

    In the “Insegna” project Pininfarina explores interior architecture

  • 2007

    GICSA - TORRE MEXICO

    Pininfarina enters the residential design field with the Torre México project

  • 2007

    KEATING HOTEL

    With the Keating Hotel, Pininfarina enters the hospitality world

  • 2008

    Design Ability

    Design that is accessible to all is on display at

  • 2008

    CHTPZ STAND

    The mood of architecture applied to interior design. Pininfarina has imagined and developed it for the

  • 2010

    PININFARINA MUSEUM

    Between the past and the future Pininfarina puts itself on display

  • 2011

    JUVENTUS STADIUM

    A venue that describes the future, through a glorious past

  • 2011

    METALCO ANTARES

    We present the Antares, the photovoltaic charging station designed by Pininfarina

  • 2012

    TIFON WATER PLANET

    A service complex of new conception for the boating sector

  • 2012

    1100 MILLECENTO

    Pininfarina signs the first project in Residential Design in USA

  • 2012

    PININFARINA IN LONDON

    An exhibition about Italian design

  • 2012

    THE PRIVATE CHAPEL

    The first religious architecture project

  • 2013

    FERRA

    External architecture and interior for an outstanding real estate project

  • 2013

    BEACHWALK

    The modern design that integrates perfectly into the natural environment

  • 2014

    PROXIMO

    A Class office complex in Warsaw

  • 2014

    CYRELA BY PININFARINA

    The architecture conceived as an artwork

  • 2014

    LAGRANGE12

    A blend of historical architecture and interior design

  • 2014

    PASQUALOTTO

    Luxury residential projects

  • 2014

    CORTILE ITALIA

    The complete expression of Italian design

  • 2014

    SHOP GOBINO

    The chocolate-making skills meets design excellence

AT THE SAME TIME...