THE PROJECT

The fusion of common values

Barakà presented at VICENZAORO Fall (6-10 September 2014) the new exclusive collection of key chains designed by Pininfarina. Barakà, the historic brand of jewelry born in the 1960s, is today an established brand of luxury jewelry for men with a high technical and engineering content. Each collection finds inspiration in architectural elements, joints and movements that are skillfully combined with precious materials, thanks to the avant-garde production and artisanship of master goldsmiths who make each piece by hand with extraordinary care.

"ICONS" BARAKA' BY PININFARINA

HOW

Innovation in the world of jewelry

The collection consists of five key chains inspired by the history of Italian automobile design and joins values the two companies share, such as elegance and a passion for Made in Italy innovation and artisanship.

 

The key chains revive the lines, colors and materials of prestigious car models designed by Pininfarina from the 1940s to today. The ever-present cardanic movement, signature of the Barakà brand, is the connecting link between the key ring and the key chain.

"ICONS" BARAKA' BY PININFARINA

WHO

The pleasure of beauty, in absolute

“We are pleased to be able to collaborate with a partner like Barakà, who lets us express our style and bring innovation to the world of jewelry. The Barakà by Pininfarina collection of key chains will not only delight car lovers, but also those who love utmost beauty.”

Paolo Pininfarina, Chairman of  Pininfarina Group
 
“We are proud to work with a company that shares our belief in design and the art of Italian expertise. We immediately clicked with Pininfarina, given our same  ideals. I am thrilled that these five jewels with Italian DNA are premiering in the cradle of Italian jewelry, the VICENZAORO fair, which has given us its support in order to unveil the collection in an international showcase.”

Alberto Muraro, brand manager of Barakà

 


WATCH THE VIDEO

ITALY

 

 

Pininfarina Extra
Cambiano (TO)

Barakà
Olmo di Creazzo (VI)

TIMELINE

Industrial design

AT THE SAME TIME...