The italian style at Expo 2015

On the occasion of the 85th anniversary, the presentation of Icon85, Emozioni in limited edition, the first lifestyle Collection signed by Pininfarina and presented in Terrazza Martini at Expo 2015.

Photogallery

Icon85 was realized thanks to the union with companies champions of the Made in Italy bringing the Italian Style in the world. The Collection is in fact the result of the collaboration between Pininfarina and 6 Italian companies, leaders in their sectors: Barakà, De Rigo, Horo, NAPKIN, The Bridge and Visconti.

 

The union of these excellences generated 6 exclusive products, realized in limited edition of 85 products. A bracelet characterized by dynamic lines, a pair of sunglasses with a sporty character, a precious polo, a revolutionary writing tool, a hand-made travel bag, an elegant and innovative fountain pen. A family of products conceived for those who love the Italian elegance and want to affirm their own style, for those who are searching for the emotion in the products.

VISCONTI, Carbongrafite fountain pen
The pure Elegance and the use of innovative materials are the stylistic code of this fountain pen. The purity of style enhances the technical innovations invented by Visconti starting from the use of unidirectional graphite employed in this extraordinary writing tool. The blue colour of the carbon and the gold plated inserts make the product unique.

LOZZA, Sunglasses
The Lightness and the Sportiness are the elements that have forged the character of the object. The elegant and pure lines take consistence in innovative materials as aluminium and in the care for details granted by De Rigo, making the sunglasses aesthetically sophisticated and comfortable. Frame in aluminium in blue and gold plated details.

NAPKIN, Forever Pininfarina Cambiano
The Innovation is the power generating this products. Revolutionary writing tool allowing writing limitless thanks to a metal alloy invented and patented by NAPKIN. Combination of new technologies and pure and elegant design, it is the perfect expression of the Pininfarina DNA. Realized in aluminium in the colours blue and gold that make the pen and the box shining and precious, characterized by a sculptural aspect.

BARAKÀ, Bracelet
The Movement is the driving force giving life to the bracelet, characterized by a unique and continuous line that, under the action of the movement, shapes and transforms the surfaces making them sophisticated and complex. In the bracelet, the Pininfarina soul takes shape in the material skillfully modelled by Barakà master goldsmiths expressing completely its essence. The bracelet is in silver, in the colours gold and matte blue.

HORO, Polo
The Pininfarina polo was born under the sign of Exclusivity. A 23 karats gold print, realized thanks to an innovative technology patented by Horo, allowing to print gold on fabric, turns the Pininfarina brand into a real jewel applied to the fabric.

THE BRIDGE, Travel bag
A skillful Craftsmanship combined to innovative details makes the bag unique and suitable for travel and leisure. Result of the The Bridge Tuscan leather manufacturing, it is characterized by a refined design, which is able to unite the search for classic materials like leather and fabric, strong, reliable and resistant, with the beauty of the timeless, dynamic, contemporary design.

Icon85 is expression of the Pininfarina DNA, matured in 85 years of history. A heritage made of contrasting genes: art and industry, tradition and innovation, elegance and sportiness. Pininfarina is the emblem of the Italian Style, a combination of aesthetic excellence and high performances. Icon85 was born from passion. The passion for elegance, for craftsmanship, for the care for details. The passion for innovation and the search of solutions able to unveil new worlds.

“Creating timeless beauty has always been our dream. A pure beauty, able to mature and to be appreciated today and tomorrow, a beauty dressing the objects turning them into Icons. On the occasion of our 85th anniversary we have decided to give life, together with our best Italian partners, to the first Collection of lifestyle products signed by Pininfarina. A Collection born in limited edition, imagined for passionate of timeless design, conceived to tell our story and the future, the brand and our natural passion to create Icons.”

Paolo Pininfarina, Chairman of Pininfarina Group

TIMELINE

Industrial design

AT THE SAME TIME...