The tradition of innovation
The new capsule system Firma has made its entrance into the world of coffee breaks, bringing all the quality of Lavazza's authentic Italian espresso into the office. Pininfarina Design, efficiency, elegance, quality, modernity and tradition: these are the qualities that underline the value of Lavazza's new system. Firma is part of a tradition born more than 20 years ago, back in 1989 with the Espresso Point capsule system, which was later accompanied by Lavazza BLUE, a system that expanded the range to include automatic table-top and free-standing machines and which brought Italy's favourite coffee into every possible space, from offices through to railway stations. The innovative system was previewed at Venditalia 2012.