Conscious planning

 

The Design Ability exhibition presents innovative solutions that blend design and practicality, allowing a large universe of people with different perceptive, motor and cognitive abilities to exploit different environments and products. The exhibition was inaugurated on November 14, 2008 in the Sala Pinin of Pininfarina's Turin headquarters, and it was awarded the 2008 FIABA Prize by the Italian Fund for the Elimination of Architectural Barriers. The exhibition drew a great deal of attention from the press and the public, with over 1500 visitors in the two days that it was open.

Photogallery

Creativity that makes the most of different abilities

 

"Society must take the culture of conscious planning on board. We want to show that design can and must be exploited fully by all members of society, regardless of their individual skills."

Paolo Pininfarina, CEO of Pininfarina Extra

Design Ability set out to underline the importance of design in every aspect of our life.


The objects on display demonstrate the philosophy that has always guided Pininfarina's design solutions perfectly: the aesthetic decisions always emphasise the absolute practicality of the objects. The very name and logo of the exhibition underline how design can become an important element to remodel the individual's abilities.

The exhibition explores the most innovative contemporary contributions that aim to overcome the conflict between man and his environment. The projects developed by Pininfarina Extra and its partners have made it possible to discover design that is accessible to all, created with objects, equipment and environments that can be enjoyed independently by users with different needs and abilities, even including people who have functional limitations, because of their advanced age or as a result of deformities, pathologies or traumatic events. Numerous intelligent solutions are presented. From the patented monoski, the real star of the show, that guarantees excellent performance, to the first electric wheelchair, the electronic device for the computer that replaces the mouse and the modular office system. And the catalogue and exhibition guide are obviously both designed to be accessible to the sight-impaired.

Aesthetics, practicality, ergonomics

 

The exhibition was the brainchild of the company's Managing Director, Paolo Pininfarina, and was organised as part of the Torino 2008 World Design Capital calendar, in collaboration with several prestigious partners: the Turin Polytechnic, the European Institute of Design, the Able To Enjoy company and CEAN.

Design at the service of others

Turin Polytechnic
Corso Duca degli Abruzzi, 24
10129 Torino

European Institute of Design
Via San Quintino 39
10121 Torino

Able To Enjoy
Via Passo Buole 4
Bussolino, Gassino Torinese
10090 (TO)

CEAN
Via Terracini, 1
10028 Torino

ITALY

 

Pininfarina Extra
Strada Nazionale 30 - 10020
Cambiano (Turin)

TIMELINE

Architecture & interiors

  • 2003

    SEDE PININFARINA EXTRA

    When design plays at home: the new Pininfarina Extra headquarters

  • 2003

    SCHREDER FRANCESCA

    An innovative urban lighting device. It is called…

  • 2007

    CEAN

    In the “Insegna” project Pininfarina explores interior architecture

  • 2007

    GICSA - TORRE MEXICO

    Pininfarina enters the residential design field with the Torre México project

  • 2007

    KEATING HOTEL

    With the Keating Hotel, Pininfarina enters the hospitality world

  • 2008

    Design Ability

    Design that is accessible to all is on display at

  • 2008

    CHTPZ STAND

    The mood of architecture applied to interior design. Pininfarina has imagined and developed it for the

  • 2010

    PININFARINA MUSEUM

    Between the past and the future Pininfarina puts itself on display

  • 2011

    JUVENTUS STADIUM

    A venue that describes the future, through a glorious past

  • 2011

    METALCO ANTARES

    We present the Antares, the photovoltaic charging station designed by Pininfarina

  • 2012

    TIFON WATER PLANET

    A service complex of new conception for the boating sector

  • 2012

    1100 MILLECENTO

    Pininfarina signs the first project in Residential Design in USA

  • 2012

    PININFARINA IN LONDON

    An exhibition about Italian design

  • 2012

    THE PRIVATE CHAPEL

    The first religious architecture project

  • 2013

    FERRA

    External architecture and interior for an outstanding real estate project

  • 2013

    BEACHWALK

    The modern design that integrates perfectly into the natural environment

  • 2014

    PROXIMO

    A Class office complex in Warsaw

  • 2014

    CYRELA BY PININFARINA

    The architecture conceived as an artwork

  • 2014

    LAGRANGE12

    A blend of historical architecture and interior design

  • 2014

    CORTILE ITALIA

    The complete expression of Italian design

  • 2014

    SHOP GOBINO

    The chocolate-making skills meets design excellence

AT THE SAME TIME...

  • 2002

    TRAM SIRIO

  • 2003

    3M BRAVO AND ENCORE

    Design and functionality. Performance e look. For the new range of 3M multimedia products

  • 2004

    NIDO

    an innovative concept car to analyse the safety of small cars

  • 2004

    iDEN® MOBILE PHONES

    Elegance and essentiality. Ergonomics and functionality

  • 2005

    VOLVO C70

    A convertible with a unique three-piece retractable hardtop

  • 2005

    BIRDCAGE 75TH

    The Renaissance of car design made in Pininfarina: the Maserati Birdcage 75th

  • 2006

    SNAIDERO VENUS

    A synthesis of innovation, technology, beauty and experimentation in a kitchen

  • 2006

    LANGE FLUID

    The new Lange ski boot that offers the best technological innovation and design features

  • 2006

    OLYMPIC CAULDRON

    As high as a 20 floor building, it generates a 4 meter flame

  • 2006

    OLYMPIC TORCH

    The Torch for the 2006 Turin Olympics and Paralympics was designed, engineered and manufactured by Pininfarina

  • 2007

    CHERY A3

    Two car models for China Signed by Pininfarina the A3 and the A3 sport

  • 2007

    MASERATI GRANTURISMO

    A new masterpiece created by Pininfarina

  • 2007

    GORENJE BLACK COLLECTION

    Designing a new space for the soul: the Pininfarina Gorenje Black Collection

  • 2007

    MENTADENT STYLE TECH

    A metal inner part inserted in a body made of transparent plastic and rubber

  • 2007

    SAMSUNG BLACK SECRET

    A formal and aesthetic sobriety transmitting balance and lightness for the innovative monitor LCD

  • 2007

    JACUZZI MORPHOSIS ΩMEGA

    The innovative steam shower with hydromassage

  • 2007

    UFFIX LUNA

    The ideal collection of office furniture

  • 2008

    SINTESI

    It is time for the Sintesi, the concept car that explores the car of the future.

  • 2008

    HYPERION

    Pininfarina returns to custom-built vehicle for special customers

  • 2008

    ALENIA SUPERJET SSJ-100

    Pininfarina design flies high with the Sukhoi Superjet 100

  • 2008

    Design Ability

    Design that is accessible to all is on display at

  • 2008

    PININFARINA BLUECAR

    It is electric. It does not pollute and it makes no noise. And features the best technological innovations. It is the BLUECAR, conceived and designed by Pininfarina.

  • 2009

    MASERATI GRANCABRIO

    The first Maserati convertible, the four-seater GranCabrio was designed by Pininfarina

  • 2009

    AEROTOYSTORE

    Pininfarina teams up with Aero Toy Store: design takes flight.

  • 2009

    PRINOTH BEAST

    The Beast appears on the snow, the snow groomer designed by Pininfarina

  • 2009

    PACKARD BELL - EASYNOTE TR85

    the notebook designed by Pininfarina

  • 2009

    COCA COLA FREESTYLE

    The designer drinks dispenser: Coca-Cola Freestyle

  • 2009

    PANATTA SPORT PLATINUM GOLD

    The new Cardio-Fitness Line

  • 2009

    RAMAZZOTTI - THE GLOBE PININFARINA

    Pininfarina and Amaro Ramazzotti: design to drink