Collaborations | PEUGEOT

Peugeot

Peugeot and Pininfarina have been working together since 1951 when Peugeot decided to call in an independent design house to create its new 403 Saloon with the aim to createa distinctive lasting look.

It opted for Pininfarina, a design house with an established international reputation for a style that combined classicism, inventiveness and personality.

The new Peugeot saloon which came out in 1955 was a bigger success than the French firm had ever dreamed of, in the end over a milion units were produced, an unimaginable figure for the period.