Collaborations | LANCIA

LANCIA

Lancia and Pininfarina: a couple that made their combined debut in 1930 as a result of a long antecedent. Vincenzo Lancia, a successful entrepreneur, had been a regular customer at the Stabilimenti Farina over the two previous decades as Battista Farina. Lancia decided to back it up through his own direct involvement as a minority partner. This explains why so many Lancia Dilambda Pininfarina car models began to appear within a few months of the inauguration of the new bodybuilding concern: a massive commitment, not least in financial terms, which perhaps Pinin would not have been able to cope with if left to his own resources.