2000 - Tradition and innovation
The inauguration of the Engineering Centre of Cambiano, in 2002, represented the decision to reposition the Company, putting engineering services on the market: an organisational challenge in terms of the emphasis on quality and quantity of a service that was no longer dedicated primarily to Pininfarina internal production, but developed and structured also for third parties. The new structure made it possible to further expand the range of services that the Company could offer to Customers and which, together with those of styling and niche production, made Pininfarina a flexible task force able to take responsibility for the creation of a new turn-key product or for one or more stages of the development process. The internationalization process made a step forward through the establishment of Pininfarina Sverige AB in Sweden, a joint venture with Volvo Cars responsible for producing a new generation of convertible Volvo cars.
While the partnership with Ferrari was still going on, the one with Maserati started again after 50 years: besides designing the multi-award winning Quattroporte, Pininfarina celebrated 75 years of activity with the world debut, at the 2005 Geneva Motor Show, of the concept ‹‹Birdcage 75th››, realized in collaboration with Maserati and Motorola, winner of the ‹‹Best Concept›› Award. An engineering centre was inaugurated in Casablanca, Morocco, and partnerships with OEMs of emerging markets, China above all, increased. The Pininfarina design, even beyond automobile, definitely proved itself: Paolo Pininfarina collected the ‹‹Red Dot: Design Team of the Year Award›› for the best design team in 2004. Those were the time of the shift from second to third generation: on May 12 2006 the Board of Directors elected Andrea Pininfarina Chairman and CEO and Paolo Pininfarina Deputy Chairman. Sergio Pininfarina was elected Honorary Chairman by unanimous voice vote.
Pininfarina contributed to the success of Torino 2006 Winter Olympic Games designing and manufacturing the Olympic Torch. ‹‹The Torch has a close relationship with the car because for us design is aesthetics applied to function and use››, said Andrea Pininfarina. Consistently with its vocation towards innovation, Pininfarina announced the development of the first Italian electric car in partnership with Bolloré, thus anticipating big OEMs on the ecomobility theme, and presented the Sintesi concept, which explored solutions for the car of the future. In the wake of tradition, reinterpreting its craftsmanly roots, the Company started again to offer collectors of exclusive one-off models a chance to create their own ‹‹dream car››. Just some days before the debut at Pebble Beach of the Hyperion one-off, on August 7th 2008, Andrea was the victim of a traffic accident while driving to his office. His brother Paolo was elected Chairman.