A new training centre has been created in Trofarello, outside Turin, the interior of which was designed by Pininfarina Extra.

For many years, the building has housed the offices and Academy Market experimental laboratory of CEAN, a service company that specialises in the design and construction of supermarkets and stores. It now includes “Insegna”, an ultramodern, well equipped training centre, which will organise training, involvement and motivation courses for point-of-sale personnel. 

Photogallery

The architecture of the centre is dominated by the colour white, and soft, sinuous walls. Even the structure of the reception area and the bar counter are curvilinear. The generous window area makes the interior very light, thanks also to the light wooden floor and aluminium finishing details.

The heart of the building is the conference room, which is equipped with an innovative lighting system, and Xten chairs from the Ares Line designed by Pininfarina around the conference table. The demonstration areas are equipped with cooler units designed by Pininfarina for Pastorfrigor. 

This project offered Pininfarina an important opportunity to boost its corporate and professional competence, in an environment that blends perfectly with the company’s history: design and engineering applied to new sectors and new manufacturing contexts. 

The “Insegna” project embodies Pininfarina’s talent and experience: designers studied and analysed all the functional problems of the spaces that have to meet the many needs of the people who frequent a training centre, carrying out detailed analysis of the environment, the colours and materials to use, and making masterly use of lighting.

TIMELINE

Architecture & interiors

  • 2003

    SEDE PININFARINA EXTRA

    When design plays at home: the new Pininfarina Extra headquarters

  • 2003

    SCHREDER FRANCESCA

    An innovative urban lighting device. It is called…

  • 2007

    CEAN

    In the “Insegna” project Pininfarina explores interior architecture

  • 2007

    GICSA - TORRE MEXICO

    Pininfarina enters the residential design field with the Torre México project

  • 2007

    KEATING HOTEL

    With the Keating Hotel, Pininfarina enters the hospitality world

  • 2008

    Design Ability

    Design that is accessible to all is on display at

  • 2008

    CHTPZ STAND

    The mood of architecture applied to interior design. Pininfarina has imagined and developed it for the

  • 2010

    PININFARINA MUSEUM

    Between the past and the future Pininfarina puts itself on display

  • 2011

    JUVENTUS STADIUM

    A venue that describes the future, through a glorious past

  • 2011

    METALCO ANTARES

    We present the Antares, the photovoltaic charging station designed by Pininfarina

  • 2012

    TIFON WATER PLANET

    A service complex of new conception for the boating sector

  • 2012

    1100 MILLECENTO

    Pininfarina signs the first project in Residential Design in USA

  • 2012

    PININFARINA IN LONDON

    An exhibition about Italian design

  • 2012

    THE PRIVATE CHAPEL

    The first religious architecture project

  • 2013

    FERRA

    External architecture and interior for an outstanding real estate project

  • 2013

    BEACHWALK

    The modern design that integrates perfectly into the natural environment

  • 2014

    CORTILE ITALIA

    The complete expression of Italian design

AT THE SAME TIME...

  • 2002

    TRAM SIRIO

  • 2003

    3M BRAVO AND ENCORE

    Design and functionality. Performance e look. For the new range of 3M multimedia products

  • 2004

    NIDO

    an innovative concept car to analyse the safety of small cars

  • 2004

    iDEN® MOBILE PHONES

    Elegance and essentiality. Ergonomics and functionality

  • 2005

    VOLVO C70

    A convertible with a unique three-piece retractable hardtop

  • 2005

    BIRDCAGE 75TH

    The Renaissance of car design made in Pininfarina: the Maserati Birdcage 75th

  • 2006

    SNAIDERO VENUS

    A synthesis of innovation, technology, beauty and experimentation in a kitchen

  • 2006

    LANGE FLUID

    The new Lange ski boot that offers the best technological innovation and design features

  • 2006

    OLYMPIC CAULDRON

    As high as a 20 floor building, it generates a 4 meter flame

  • 2006

    OLYMPIC TORCH

    The Torch for the 2006 Turin Olympics and Paralympics was designed, engineered and manufactured by Pininfarina

  • 2007

    CHERY A3

    Two car models for China Signed by Pininfarina the A3 and the A3 sport

  • 2007

    MASERATI GRANTURISMO

    A new masterpiece created by Pininfarina

  • 2007

    GORENJE BLACK COLLECTION

    Designing a new space for the soul: the Pininfarina Gorenje Black Collection

  • 2007

    MENTADENT STYLE TECH

    A metal inner part inserted in a body made of transparent plastic and rubber

  • 2007

    SAMSUNG BLACK SECRET

    A formal and aesthetic sobriety transmitting balance and lightness for the innovative monitor LCD

  • 2007

    JACUZZI MORPHOSIS ΩMEGA

    The innovative steam shower with hydromassage

  • 2007

    UFFIX LUNA

    The ideal collection of office furniture

  • 2008

    SINTESI

    It is time for the Sintesi, the concept car that explores the car of the future.

  • 2008

    HYPERION

    Pininfarina returns to custom-built vehicle for special customers

  • 2008

    ALENIA SUPERJET SSJ-100

    Pininfarina design flies high with the Sukhoi Superjet 100

  • 2008

    Design Ability

    Design that is accessible to all is on display at

  • 2008

    PININFARINA BLUECAR

    It is electric. It does not pollute and it makes no noise. And features the best technological innovations. It is the BLUECAR, conceived and designed by Pininfarina.

  • 2009

    MASERATI GRANCABRIO

    The first Maserati convertible, the four-seater GranCabrio was designed by Pininfarina

  • 2009

    AEROTOYSTORE

    Pininfarina teams up with Aero Toy Store: design takes flight.

  • 2009

    PRINOTH BEAST

    The Beast appears on the snow, the snow groomer designed by Pininfarina

  • 2009

    PACKARD BELL - EASYNOTE TR85

    the notebook designed by Pininfarina

  • 2009

    COCA COLA FREESTYLE

    The designer drinks dispenser: Coca-Cola Freestyle

  • 2009

    PANATTA SPORT PLATINUM GOLD

    The new Cardio-Fitness Line

  • 2009

    RAMAZZOTTI - THE GLOBE PININFARINA

    Pininfarina and Amaro Ramazzotti: design to drink